Product · Operations · Value Chain
I work inside ambitious consumer brands to improve the systems behind the product — from supply chain and fulfilment to internal processes, AI and sustainability.
Every supplier, handover and partner affects your margin, resilience and impact. I find where the chain creates unnecessary cost, complexity or dependency — and work with the team to fix it.
Real problems, not service packages.
Review the setup, pricing and economics — find where cost hides and a structure that fits the business.
Assess supplier concentration and sourcing, then diversify to build resilience and flexibility.
Map how work actually happens, cut unnecessary steps, and let automation or AI take the repetitive parts.
Streamline workflows, handovers and decisions so the team moves faster with less friction.
Look at planning, suppliers, timelines and dependencies to improve how product moves through the business.
Find materials, suppliers and approaches that improve margin while reducing environmental impact.
Set up the operational foundations, processes and partnerships to move a new venture forward.
Supplier selection, sourcing, procurement, cost structures, production and resilience — understanding how each part of the chain affects the others.
Pick & pack, storage, shipping, returns and minimum fees add up quietly. I assess whether the current partner still fits your stage and volumes — and what a better structure looks like.
Process mapping, workflow redesign, ownership, documentation and operating rhythms — removing duplicated work and manual admin.
An AI-first operating mindset, not an AI project. Context first, then leverage: eliminate, simplify, automate — and keep the human where it matters.
Structure across product development, costing, timelines, SKU complexity and launch readiness — so product moves without stalling.
How the business is set up to run: roles, systems, partners and priorities — and the foundations behind a new venture.
Then automate what should no longer require manual work. For every process, the same five questions:
Can we eliminate it?
Can we simplify it?
Can we automate it?
Can AI handle part of it?
What actually needs a human?
I work alongside the people closest to the business, take ownership where needed, and build improvements the team keeps using after I leave.
I care about how a business grows, not only how fast it grows. Environmental and long-term impact should be part of real product, sourcing and operational decisions — not an afterthought.
Liza Kogelnik is a strategic operator working with consumer brands to build better, more agile businesses across operations, supply chain, production and the systems that connect them.
Most recently, she led operations at a seven-figure skincare brand, working across product, suppliers, production and fulfilment. Previously, she worked in business operations at a climate NGO.
She holds an MSc in Sustainability Entrepreneurship from one of Europe's leading business schools and has worked and studied across Ljubljana, Lisbon, Paris and Berlin.
Tell me where the business is losing money, time or momentum. If I can help, we'll find the right way to work together.